• Achieve assigned occupancy, sales, and move-in targets through effective execution of sales strategies.
• Develop and maintain up-to-date sales and marketing action plans, including daily, weekly, and monthly sales activities. Encourages resident referral leads which are significant proportion of new leads generated.
• Develops outreach activities that produce viable new leads and proactively identifies and pursues publicity opportunities.
• Conduct outbound calls, follow-up tasks, and ongoing engagement using the CRM system to maximize lead conversion.
• Ensure that appointment, tour, phone-out activity goals are consistently met or exceeded.

• Conduct community tours, deliver compelling presentations, and close sales in alignment with Northbridge standards and practices. Build and maintain a robust pipeline of qualified leads through internal and external channels.
• Encourage and cultivate resident referral programs to generate inbound leads.
• Develop and execute outreach strategies that drive brand awareness, referral relationships, and new lead opportunities.
• Identify and pursue opportunities for community visibility, publicity, and partnerships.
• Manage monthly fee increases on turnover of apartments to maximize revenues while minimizing lost revenue days.
• Ensure rental incentives or allowances remain within budgeted guidelines and are used judiciously.

• Conduct weekly hot-lead review meetings with the Executive Director and VP Sales/Regional Sales Director to assess progress and adjust strategies.
• Facilitate a smooth and timely transition from sales to operations to minimize move-in fall-through and cancellations.
• Partner with operations to ensure leases, move-in documentation, and resident records are completed accurately and transferred efficiently.
• Work collaboratively with department directors to reinforce the shared responsibility of sales and service excellence.

Requirements: